Services are everywhere around us. Every day we use public transport, go to cafés, use postal services etc. The services are created to satisfy the needs of people and are targeted for certain people who need these services.

In 2007, when Steve Jobs introduced the first-ever iPhone, in his presentation he seamlessly used many different iPhone models (prototypes). The reason for that was simple. One iPhone could not perform every task and was not able to contain every single function of an iPhone.

Making the website’s visuals move is nothing new. Some time ago, people had to install Adobe Flash plug-ins to make the animations work.

Making websites could be a hobby like any other hobby, and usually so much more. The process has everything that a hobby should have – it relieves stress, gives pleasure from the results, is challenging, interesting, and most importantly, creative and active.

 

Through using UX (User Experience) we can make websites that are easy to use, straightforward, and logical. Well implemented UX also helps users to take the necessary steps towards completing their goals. But putting effort only into developing perfect UX solutions is not enough.

Let’s imagine that on one day, your little son comes to you and says: “Daddy, daddy – please build me a new and better playhouse!” One choice is to go directly to a building materials shop, buy everything you need, demolish the old playhouse, and build a new one.

Estonian UX design company Trinidad Consulting has won a major international contract – usability study of the Tenders Electronic Daily (TED) portal.

Some time ago I attended a local e-commerce seminar where someone mentioned that local online stores suck at conversion optimisation.

On the 13th of November we organized the 9th annual World Usability Day conference in Tallinn. This year we had speakers from Microsoft & Smashing Magazine.

In the past 8 years we have hired around 18 UX designers. During which we have learned quite a few lessons about hiring the right people.

Some time ago I got the chance to interview Marc Hassenzahl who is best known for developing the concept of Experience Design.

Now everyone interested in the Axure RP prototyping tool can also get it through us. Axure RP is one of the world’s leading rapid prototyping tools.