Skip to main content
a woman at the computer
tools & software
Beyond Page Views: Analysing Content Engagement with Google Tag Manager
If we don't know how visitors behave on our website, we don't know which content (such as a blog post) resonates with them and which doesn't. We also need to find out which content should be improved to make it more attractive to visitors. Here's a practical guide for you to track likes using Google Tag Manager.
Atlassian Community teemaline illustratsioon, kus inimesed linnapildis jalutavad
Atlassian solutions
Atlassian Community in Estonia - a forum and community for ardent Atlassian fans
Kerli Loopman, an experienced Atlassian consultant with years of experience working with Atlassian products, has recently joined our team. Alongside her daily responsibilities, she also took on the role of managing the Estonian branch of the Atlassian Community since last fall. In this insightful interview, Kerli shares the purpose of the Atlassian Community, its target audience, and provides a glimpse into what can be expected in the future.
a pattern with black spots on a green background
UX/UI Design
The Dark Side of E-commerce: The Impact of Hidden Design Patterns ("Dark Patterns") on Estonian Shoppers
Businesses are now facing the challenge of finding new ways to differentiate themselves and attract customers to their specific products and services. This is crucial for generating profits and improving key performance indicators (KPIs). To accomplish this, companies often resort to employing "dark patterns," a term referring to hidden design patterns utilized in their interfaces.
people considering the need for service design
Business and services
When should a service designer be involved in a project?
We advice you in which cases a service designer should be involved in the project and what benefits the implementation of service design can bring. Find out what are the symptoms of a lack of service design in business, what control questions will help you figure out if you could consider involving a service designer in your project, and much more.
Illustration of documents that are managed centrally with Comala Document Management
Atlassian solutions
Take control of your documentation with Comala Document Management add-on
Looking for a game-changing solution to revolutionize your Confluence experience? Enter the Comala document management plugin. Say goodbye to information overload and welcome a new era of streamlined collaboration. Discover how Comala empowers teams to work smarter, not harder.
a person investigating the use of no code and low code solutions
Technology and solutions
What should you consider when planning to adopt low-code or no-code tools?
We will discuss the main differences between low-code and no-code solutions and discuss the benefits our clients could gain from them. We will list the important nuances of low-code/no-code tools that you should consider when making IT decisions within your organization.
a door sign that says Brainery + Spacebar
TWN Life
Trinidad Wiseman's office is where work and play come together, creating a vibrant environment for both productivity and relaxation
Smart companies know that modern offices need to be more than just workspaces since there's no need to come to the office solely for work. When planning our office, we carefully gathered suggestions and feedback to capture important details for everyone working here. Today, we want to introduce the newest and most versatile addition to our office space: Brainery+Spacebar.
girl looking at trends with binoculars
News archive
Major ICT Trends that Trinidad Wiseman Will Invest in for the Near Future
We take a look at the ICT sector as a whole, as well as the specific areas in which Trinidad Wiseman (hereinafter TWN) is involved. We provide an overview of influential trends in business analytics, e-government services, service design, accessibility, and neuro-UX. We discuss ESG (environmental-social-governance) sustainability reporting and Atlassian tools as a foundation for digital transformation.
a data science robot helps a person up a hill
Technology and solutions
How can BI (Business Analytics) and AI (Artificial Intelligence) enhance business efficiency even further?
As a result of our strategic partnership, our long-term partner Intelex Insight has become the Trinidad Wiseman Center for Machine Learning and Business Analytics. This means we can now offer our customers new services that combine the best features of data science and service design.
a futuristic meal served in a silver bowl
News archive
How We Consume and What Will Be Offered to Us in 2023?
In this article, our UX designer and future-thinking enthusiast Madeleine Tults talks more about such an exciting topic as futurism and explains how to use it to detect trends affecting our lives. We live in a complex time of crises and shocks, when thinking about the future has become more important and vital for people than ever before.
 pictures of working in Trinidad Wiseman office
TWN Life
Exciting projects with which we have helped improve people's lives
We asked our team leads to recall the most memorable projects of the past year. Let's look at the most exciting projects we've undertaken and how we've improved people's lives with innovative digital solutions.
People attend a workshop and discuss requirements and processes.
Atlassian solutions
Four reasons why to start with analysis before implementing a new information management system
What's the magic behind analysis? To answer this question, we observed an analysis phase of a non-IT client project. Based on this, we present four ideas why you should invest in requirements analysis before implementing a new support system.
Subscribe to TWN blogi