Making websites could be a hobby like any other hobby, and usually so much more. The process has everything that a hobby should have – it relieves stress, gives pleasure from the results, is challenging, interesting, and most importantly, creative and active.

 

Through using UX (User Experience) we can make websites that are easy to use, straightforward, and logical. Well implemented UX also helps users to take the necessary steps towards completing their goals. But putting effort only into developing perfect UX solutions is not enough.

Let’s imagine that on one day, your little son comes to you and says: “Daddy, daddy – please build me a new and better playhouse!” One choice is to go directly to a building materials shop, buy everything you need, demolish the old playhouse, and build a new one.

Estonian UX design company Trinidad Consulting has won a major international contract – usability study of the Tenders Electronic Daily (TED) portal.

Some time ago I attended a local e-commerce seminar where someone mentioned that local online stores suck at conversion optimisation.

On the 13th of November we organized the 9th annual World Usability Day conference in Tallinn. This year we had speakers from Microsoft & Smashing Magazine.

In the past 8 years we have hired around 18 UX designers. During which we have learned quite a few lessons about hiring the right people.

Some time ago I got the chance to interview Marc Hassenzahl who is best known for developing the concept of Experience Design.

Now everyone interested in the Axure RP prototyping tool can also get it through us. Axure RP is one of the world’s leading rapid prototyping tools.

Mart is the latest and youngest addition to our growing system analysis team. I took the time to spend a few hours with Mart to find out why he chose this field.

Previously he worked in the public sector (Chancellery of the Riigikogu) where he handled everyday IT questions, while also doing various analysis projects.
 

Some of you might already know that some time ago we organized a small competition among the teams that participated in the local startup competition Ajujaht, which is the Estonian version of Dragon’s Den and Shark Tank.

The lucky winner was BudgetMatador, who got 5000 euros worth of our UX services. Now let’s take a closer look at the how the team has progressed.
 

Some time ago we had the chance to interview Jettie Hoonhout who is a senior scientist at Philips Research. Jettie was one of the researchers behind the Philips Ambilight technology used in Philips wake-up lamps and Ambilight series of TV-s.