Recently, we did an interview with content designer and UX writer Jane Ruffino, who was a speaker at the World Usability Day Estonia 2020 conference. In the second part of this interview, Jane talks more about the current state of the field of UX, the issues the industry is facing, and her hopes for its future.
Jane Ruffino is a content designer, UX writer, strategist, and researcher, who is passionate about words and how they affect people. At the WUD Estonia 2020 conference, she gave a talk about integrating UX writing into your work. In this interview, we delve a bit further into the world of UX writing.
In this article, we will be talking about human reactions, measuring and interpreting human brainwaves, and about how the information gathered from the previous can be used to help product development and marketing teams make more consumer-friendly decisions.
The internet is accessed much more via mobile devices than computers, and that trend is growing. Mobile devices are also being used by children and the elderly as well as by people with various special needs who all wish to be able to use the web conveniently and independently.
Why does someone prefer your company to your competitors? We make purchasing decision based on our emotions and only later start thinking about it more and adding in the rationale behind that decision.
With input from Hegle Sarapuu-Johanson, Head of Service Design at Trinidad Wiseman, this article will help clarify when you should decide for UX, when for UI and when both of those fields should be covered by one person.