Various myths surround UX and UI design and oftentimes, it can be difficult to understand which designer is needed for a specific project when placing an order for a design job. To bring clarity to the topic, we spoke with Hegle Sarapuu-Johanson, Chief Innovation Officer and Partner at Trinidad Wiseman. With over 20 years of experience in user experience, service design, and information technology, she is one of the pioneers of UX in Estonia and has deep expertise across the entire digital project life cycle – from user research to supporting development.

Estonia's largest web hosting provider, Zone, wanted to update its webmail service in terms of technical platform, design and user-friendliness. Today, the project has become a long-term partnership, which has just reached the next milestone – we launched Zone Webmail 3.0, an updated version of webmail, which further increases the functionality and user-friendliness of the service.

Human-centred design helps address one of the main challenges in public sector projects – complex processes that are difficult for users to understand. The Information System of the Labour Inspectorate (TEIS) was created with the needs and behaviours of different types of users in mind. The system includes a self-service portal for employers and employees, and an internal tool for Labour Inspectorate officials. In addition, the Work Life portal provides answers to all questions related to working life.

The development project of the new Visit Estonia portal was awarded third place in the Website category at the 2025 Kuldmuna competition. In our blog, we discuss the example of updating the Visit Estonia website and its content management system, exploring what it means to create a new version from an existing solution and how to tackle potential challenges. The goal of the project was to create a new user-friendly environment that aligns with the organization's expectations.

The need to create a prototype and the benefits prototypes bring are understood better than ever before. However, often, people do not realise that to create a prototype, it is necessary to do a considerable amount of preliminary work, i.e. to collect the correct input using different methods to ensure that the prototype meets the needs and goals of all parties involved.

Sometimes public services don’t fully align with the actual needs of their users. Have you considered how this impacts community satisfaction and development? In collaboration with the Narva-Jõesuu local government, we engaged the small town of Olgina to redesign services based on the community’s wishes and needs. In this article, you can learn more about how the services at the Olgina Community Centre were revitalised.