Hadar Maximov is a senior UX designer who specialises in emotional design and human-machine interaction. She was one of the speakers at the 2020 WUD conference. This interview is about an emotional connection between humans and robots.
Why is it that some web forms can irritate users so much that they end up not filling out the form and instead leave the website? In this article, we have made a selection of 5 main indicators, which are all easy to measure and are the best for seeing how well users interact with your web forms.
In our work, we come into a lot of contact with Google Analytics and Tag Manager settings, which are not always great for analysing how the consumer is interacting with a website’s content. Let`s talk about the measurements that a marketing specialist and a UX specialist need for their work.
Recently, we did an interview with content designer and UX writer Jane Ruffino, who was a speaker at the World Usability Day Estonia 2020 conference. In the second part of this interview, Jane talks more about the current state of the field of UX, the issues the industry is facing, and her hopes for its future.
Jane Ruffino is a content designer, UX writer, strategist, and researcher, who is passionate about words and how they affect people. At the WUD Estonia 2020 conference, she gave a talk about integrating UX writing into your work. In this interview, we delve a bit further into the world of UX writing.
In this article, we will be talking about human reactions, measuring and interpreting human brainwaves, and about how the information gathered from the previous can be used to help product development and marketing teams make more consumer-friendly decisions.