User and user-centered design

User and user-centered design

Mischa Coster’s recommendations, how to most effectively influence people by means of persuasive communication.

21 Apr 2021

Mischa Coster, MA, MSc, is a consultant, researcher and public speaker in the area of media psychology and persuasion. He was one of the speakers at the 2020 WUD conference and shared insights on how to most effectively influence people by means of persuasive communication.

User and user-centered design

Interviews with WUD 2020 speakers: Hadar Maximov’s recommendations for designing emotional robots

25 Feb 2021

Hadar Maximov is a senior UX designer who specialises in emotional design and human-machine interaction. She was one of the speakers at the 2020 WUD conference. This interview is about an emotional connection between humans and robots.

Web Form Illustration - Blank fields with percentages calculated to evaluate the usability of web forms

User and user-centered design

5 main indicators for evaluating the usability of web forms

18 Feb 2021

Why is it that some web forms can irritate users so much that they end up not filling out the form and instead leave the website? In this article, we have made a selection of 5 main indicators, which are all easy to measure and are the best for seeing how well users interact with your web forms.

man and woman analyzing web statistics charts

User and user-centered design

Web statistics from the POV of a marketing specialist and a UX specialist

03 Feb 2021

In our work, we come into a lot of contact with Google Analytics and Tag Manager settings, which are not always great for analysing how the consumer is interacting with a website’s content. Let`s talk about the measurements that a marketing specialist and a UX specialist need for their work.

User and user-centered design

Interviews with WUD Estonia 2020 speakers: Jane Ruffino’s recommendations for UX writing, part 2

21 Jan 2021

Recently, we did an interview with content designer and UX writer Jane Ruffino, who was a speaker at the World Usability Day Estonia 2020 conference. In the second part of this interview, Jane talks more about the current state of the field of UX, the issues the industry is facing, and her hopes for its future.

User and user-centered design

Interviews with WUD Estonia 2020 speakers: Jane Ruffino’s recommendations for UX writing, part 1

14 Jan 2021

Jane Ruffino is a content designer, UX writer, strategist, and researcher, who is passionate about words and how they affect people. At the WUD Estonia 2020 conference, she gave a talk about integrating UX writing into your work. In this interview, we delve a bit further into the world of UX writing.

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