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Trinidad Wiseman blog
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man and woman analyzing web statistics charts

User and user-centered design

Web statistics from the POV of a marketing specialist and a UX specialist

03 Feb 2021
In our work, we come into a lot of contact with Google Analytics and Tag Manager settings, which are not always great for analysing how the consumer is interacting with a website’s content. Let`s talk about the measurements that a marketing specialist and a UX specialist need for their work. 
Jane Ruffino portrait

User and user-centered design

Interviews with WUD Estonia 2020 speakers: Jane Ruffino’s recommendations for UX writing, part 2

21 Jan 2021
Recently, we did an interview with content designer and UX writer Jane Ruffino, who was a speaker at the World Usability Day Estonia 2020 conference. In the second part of this interview, Jane talks more about the current state of the field of UX, the issues the industry is facing, and her hopes for its future. 
Jane Ruffino portrait

User and user-centered design

Interviews with WUD Estonia 2020 speakers: Jane Ruffino’s recommendations for UX writing, part 1

14 Jan 2021
Jane Ruffino is a content designer, UX writer, strategist, and researcher, who is passionate about words and how they affect people. At the WUD Estonia 2020 conference, she gave a talk about integrating UX writing into your work. In this interview, we delve a bit further into the world of UX writing. 
The girl looks at different product packages at the same time

User and user-centered design

How to test product packaging designs with brainwaves?

21 Dec 2020
In this article, we will be talking about human reactions, measuring and interpreting human brainwaves, and about how the information gathered from the previous can be used to help product development and marketing teams make more consumer-friendly decisions.
people are moving between various details that makes them feel various emotions, for example a shop, a book, puzzle, a clock etc

User and user-centered design

Design is not only how something looks and works, but also how it makes you feel

26 Nov 2020
Why does someone prefer your company to your competitors? We make purchasing decision based on our emotions and only later start thinking about it more and adding in the rationale behind that decision.
UX designer is drawing the user journey onto the board and UI designer is creating components in computer.

User and user-centered design

When to pick a UX designer and when to pick a UI designer for your project?

19 Nov 2020
With input from Hegle Sarapuu-Johanson, Head of Service Design at Trinidad Wiseman, this article will help clarify when you should decide for UX, when for UI and when both of those fields should be covered by one person.

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