User and user-centered design

User and user-centered design

Interviews with WUD Estonia 2020 speakers: Jane Ruffino’s recommendations for UX writing, part 1

14 Jan 2021

Jane Ruffino is a content designer, UX writer, strategist, and researcher, who is passionate about words and how they affect people. At the WUD Estonia 2020 conference, she gave a talk about integrating UX writing into your work. In this interview, we delve a bit further into the world of UX writing.

The girl looks at different product packages at the same time

User and user-centered design

How to test product packaging designs with brainwaves?

21 Dec 2020

In this article, we will be talking about human reactions, measuring and interpreting human brainwaves, and about how the information gathered from the previous can be used to help product development and marketing teams make more consumer-friendly decisions.

people are moving between various details that makes them feel various emotions, for example a shop, a book, puzzle, a clock etc

User and user-centered design

Design is not only how something looks and works, but also how it makes you feel

26 Nov 2020

Why does someone prefer your company to your competitors? We make purchasing decision based on our emotions and only later start thinking about it more and adding in the rationale behind that decision.

People using mobile apps: a girl taking a selfie, another girl in a wheelchair looking at her mobile phone

User and user-centered design

How to create an accessible mobile app?

07 Dec 2020

The internet is accessed much more via mobile devices than computers, and that trend is growing. Mobile devices are also being used by children and the elderly as well as by people with various special needs who all wish to be able to use the web conveniently and independently.

icons: wheelchair, hourglass, accessibility

User and user-centered design

Common misunderstandings of accessibility

24 Sep 2020

When it comes to ease of use and a user-centric approach, there is no going over or around accessibility. Ensuring accessibility revolves around various myths and misconceptions that cause confusion for both developers and product owners.

Red, Oink, Blue and yellow puzzle pieces

User and user-centered design

How to Use the 80/20 Rule in Web Accessibility?

06 Sep 2020

Web accessibility is a big and important topic, but it can seem complicated and intimidating at first glance. From 2025, websites must comply with WCAG 2.1 standard AA level. Here are the 10 most critical things to start with to improve accessibility.

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