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Neuro-UX, or: what do I really think of your product?

Did you know that the price of the products you are buying influences the part of your brain that feels pain? Next time you go out to buy a new mobile phone you may analyse yourself—what does it feel like when you are looking at the cheaper phones on the lowest shelf and how does it feel to hold the newest and most expensive device in the store?

A prototype is a plan, not just a sketch

When it comes to creating a webpage, app or data system, then both the big picture as well as the details are important. On the one hand, all interest groups and final users should have a chance to express their points of view and wishes. On the other hand, it is necessary to ensure that all key aspects are formed into a single vision in the initial phase.

Who needs a prototype?

Prototyping has become a popular design practice valued by customers and loved by user experience designers as a fast, efficient and fun way to visualise ideas. A prototype helps to understand and explore the possibilities and limitations that arise when they are built as a visual and interactive solution and tested on users.

 

World Usability Day Conference: retrospect and future

World Usability Day Tallinn is the #1 conference for User Experience professionals in Estonia and the largest UX-web- and interaction design event in Baltics. WUD Tallinn is accompanied by hands-on workshops and tutorials on the days before and after the main event. 

For the last 3 years, the number of participants has grown to almost 500 and consists of UX designers, UI designers, UX professionals, front-end developers, business analysts, marketers etc.