Some of you might already know that some time ago we organized a small competition among the teams that participated in the local startup competition Ajujaht, which is the Estonian version of Dragon’s Den and Shark Tank.
The lucky winner was BudgetMatador, who got 5000 euros worth of our UX services. Now let’s take a closer look at the how the team has progressed.
Some time ago we had the chance to interview Jettie Hoonhout who is a senior scientist at Philips Research. Jettie was one of the researchers behind the Philips Ambilight technology used in Philips wake-up lamps and Ambilight series of TV-s.
You have probably seen options for making text larger in your web browser and also a mode intended for people who can’t see well. It might have been a combination of a black background and a yellow or white text. Or you might have noticed some accessibility requirements in different projects and tenders.
These options and requirements mean that somewhere someone has made it a priority to think about users who are slightly different from the rest of us. Accessibility is even more important to public websites, online stores and business sites.