Through using UX (User Experience) we can make websites that are easy to use, straightforward, and logical. Well implemented UX also helps users to take the necessary steps towards completing their goals. But putting effort only into developing perfect UX solutions is not enough.

Various data that can be collected using different research methods can be used to improve the user experience. The different data, in turn, can be combined and used to complement each other. In this specific article, we take a closer look at two types of data: usage statistics ...

If you are already aware of the mistakes to avoid when preparing a website usability test, it would be a good time to know how to perform all the tests successfully and to identify a sufficient number of usability problems and their causes on the existing website

Prototypes are the first draft towards the final product. Proper testing is subject to the same principles as the hopscotch game, where the player must jump through each space to successfully reach the end. In this post, I talk about the importance of testing a prototype.

Let’s imagine that on one day, your little son comes to you and says: “Daddy, daddy – please build me a new and better playhouse!” One choice is to go directly to a building materials shop, buy everything you need, demolish the old playhouse, and build a new one.

Estonian UX design company Trinidad Consulting has won a major international contract – usability study of the Tenders Electronic Daily (TED) portal.

Some time ago I attended a local e-commerce seminar where someone mentioned that local online stores suck at conversion optimisation.

On the 13th of November we organized the 9th annual World Usability Day conference in Tallinn. This year we had speakers from Microsoft & Smashing Magazine.

In the past 8 years we have hired around 18 UX designers. During which we have learned quite a few lessons about hiring the right people.

Some time ago I got the chance to interview Marc Hassenzahl who is best known for developing the concept of Experience Design.

Now everyone interested in the Axure RP prototyping tool can also get it through us. Axure RP is one of the world’s leading rapid prototyping tools.

Mart is the latest and youngest addition to our growing system analysis team. I took the time to spend a few hours with Mart to find out why he chose this field.

Previously he worked in the public sector (Chancellery of the Riigikogu) where he handled everyday IT questions, while also doing various analysis projects.