In 2007, when Steve Jobs introduced the first-ever iPhone, in his presentation he seamlessly used many different iPhone models (prototypes). The reason for that was simple. One iPhone could not perform every task and was not able to contain every single function of an iPhone.

Making the website’s visuals move is nothing new. Some time ago, people had to install Adobe Flash plug-ins to make the animations work.

One of the biggest dangers of user experience design projects is performing various tasks in isolation. In this way, the universal user experience can become the vision of a single UX designer and may not meet the expectations and needs of users.

 

A methodical approach and active team cooperation help to counter this. A properly executed UX process is methodical. This means that it uses a wide range of techniques, which in turn are structured and implemented according to a specific system and sequence.

 

Making websites could be a hobby like any other hobby, and usually so much more. The process has everything that a hobby should have – it relieves stress, gives pleasure from the results, is challenging, interesting, and most importantly, creative and active.

 

Through using UX (User Experience) we can make websites that are easy to use, straightforward, and logical. Well implemented UX also helps users to take the necessary steps towards completing their goals. But putting effort only into developing perfect UX solutions is not enough.

Various data that can be collected using different research methods can be used to improve the user experience. The different data, in turn, can be combined and used to complement each other. In this specific article, we take a closer look at two types of data: usage statistics ...

If you are already aware of the mistakes to avoid when preparing a website usability test, it would be a good time to know how to perform all the tests successfully and to identify a sufficient number of usability problems and their causes on the existing website

Prototypes are the first draft towards the final product. Proper testing is subject to the same principles as the hopscotch game, where the player must jump through each space to successfully reach the end. In this post, I talk about the importance of testing a prototype.

Let’s imagine that on one day, your little son comes to you and says: “Daddy, daddy – please build me a new and better playhouse!” One choice is to go directly to a building materials shop, buy everything you need, demolish the old playhouse, and build a new one.

Estonian UX design company Trinidad Consulting has won a major international contract – usability study of the Tenders Electronic Daily (TED) portal.

Some time ago I attended a local e-commerce seminar where someone mentioned that local online stores suck at conversion optimisation.

On the 13th of November we organized the 9th annual World Usability Day conference in Tallinn. This year we had speakers from Microsoft & Smashing Magazine.