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When to pick a UX designer and when to pick a UI designer for your project?

Various myths surround UX and UI design and oftentimes, it can be difficult to understand which designer is needed for a specific project when placing an order for a design job. To bring clarity to the topic, we spoke with Hegle Sarapuu-Johanson, Chief Innovation Officer and Partner at Trinidad Wiseman. With over 20 years of experience in user experience, service design, and information technology, she is one of the pioneers of UX in Estonia and has deep expertise across the entire digital project life cycle – from user research to supporting development.

Data-driven UX: Balancing quantitative and qualitative insights for a better user experience in EFSA case-study

Recently, we in Trinidad Wiseman conducted a UX research for The European Food Safety Authority (EFSA) by using this combined methodology approach. The project explored how users navigate, search, and interact with various EFSA's web resources to access its scientific output, including research papers, scientific opinions, reports, guidance documents, and other publications.

The role of service design when bringing a new product to market based on the example of SEB’s micro-investments

For a beginner investor, the amount of information and options can be overwhelming, especially since the price of making mistakes is quite high. Still, one should not be robbed of the opportunity to invest in their future simply because they do not understand all the complex details involved in the field. We will talk about how together with SEB Bank’s UX design team we designed a new investment product – micro-investments, which enables users to easily and conveniently invest in global ETFs.