Various myths surround UX and UI design and oftentimes, it can be difficult to understand which designer is needed for a specific project when placing an order for a design job. To bring clarity to the topic, we spoke with Hegle Sarapuu-Johanson, Chief Innovation Officer and Partner at Trinidad Wiseman. With over 20 years of experience in user experience, service design, and information technology, she is one of the pioneers of UX in Estonia and has deep expertise across the entire digital project life cycle – from user research to supporting development.

Recently, we in Trinidad Wiseman conducted a UX research for The European Food Safety Authority (EFSA) by using this combined methodology approach. The project explored how users navigate, search, and interact with various EFSA's web resources to access its scientific output, including research papers, scientific opinions, reports, guidance documents, and other publications.

For a beginner investor, the amount of information and options can be overwhelming, especially since the price of making mistakes is quite high. Still, one should not be robbed of the opportunity to invest in their future simply because they do not understand all the complex details involved in the field. We will talk about how together with SEB Bank’s UX design team we designed a new investment product – micro-investments, which enables users to easily and conveniently invest in global ETFs.

How does digital transformation help us preserve forests and avoid clutter? Read our latest blog article about Elisa's recent success story—the paperless office project—to learn more. We interviewed Kristi Kirsman, Elisa's project manager-analyst, and Saale Truu, Trinidad Wiseman's User Experience Designer, who played key roles in the project.

Is your project suffering because designers and analysts work at different paces and lack mutual understanding? When team members do not collaborate effectively, it can bring along delays, misunderstandings, and a decline in project quality. In this blog post, we give you 10 practical solutions and numerous tips (based on client project examples) to help you avoid these issues.

ECHA (European Chemicals Agency) decided to undergo quite drastic change and merge their existing submission systems into a new single one. Trinidad Wiseman assisted them in a very first steps of the way, conducting necessary evaluations, research and educational activities to facilitate a better vision of the upcoming changes.