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The role of service design when bringing a new product to market based on the example of SEB’s micro-investments

For a beginner investor, the amount of information and options can be overwhelming, especially since the price of making mistakes is quite high. Still, one should not be robbed of the opportunity to invest in their future simply because they do not understand all the complex details involved in the field. We will talk about how together with SEB Bank’s UX design team we designed a new investment product – micro-investments, which enables users to easily and conveniently invest in global ETFs.

Contributing to the environment with tackling UX issues, European Environmental Agency case-study

Our environment, the need for its preservation and the struggles that our planet goes through – all has been an increasingly hot topic of the last decade. Research activities like the ones described in this case study are especially relevant in the context of data-heavy systems, that tend to get rigid and resistant to changes. By testing with users and adapting systems even partially we make sure that the product will stay relevant for users and their practical everyday needs.

The Evolution of UI/UX Design Trends

The beginning of the new year is a perfect moment to dive into the world of design trends. UI/UX design trends are evolving and constantly influenced by technological advances, changes in user behavior and needs, and innovation. Staying on top of trends and looking to the future is essential to creating modern and user-friendly user experiences.