The role of service design when bringing a new product to market based on the example of SEB’s micro-investments
For a beginner investor, the amount of information and options can be overwhelming, especially since the price of making mistakes is quite high. Still, one should not be robbed of the opportunity to invest in their future simply because they do not understand all the complex details involved in the field. We will talk about how together with SEB Bank’s UX design team we designed a new investment product – micro-investments, which enables users to easily and conveniently invest in global ETFs.