Map of Estonia with graphical elements of life event services

Life event services 2030: How we helped create a state that comes to people when they are needed

26 Aug 2025

Think for a moment about what you expect from the state when something important happens in your life – a child is born, you retire, or you get divorced. Would you like all the services related to these events to come to you automatically, without having to search for information in ten different places, fill out numerous forms, and enter the same data repeatedly?

UX designer is drawing the user journey onto the board and UI designer is creating components in computer.

When to pick a UX designer and when to pick a UI designer for your project?

10 Jun 2025
Various myths surround UX and UI design and oftentimes, it can be difficult to understand which designer is needed for a specific project when placing an order for a design job. To bring clarity to the topic, we spoke with Hegle Sarapuu-Johanson, Chief Innovation Officer and Partner at Trinidad Wiseman. With over 20 years of experience in user experience, service design, and information technology, she is one of the pioneers of UX in Estonia and has deep expertise across the entire digital project life cycle – from user research to supporting development.
Two people are holding a web browser window with the text "Zone webmail 3.0", surrounded by a colourful background with digital symbols and flying envelopes, indicating a new email service.

Zone Webmail service underwent a thorough overhaul under the guidance of Trinidad Wiseman

07 May 2025
Estonia's largest web hosting provider, Zone, wanted to update its webmail service in terms of technical platform, design and user-friendliness. Today, the project has become a long-term partnership, which has just reached the next milestone – we launched Zone Webmail 3.0, an updated version of webmail, which further increases the functionality and user-friendliness of the service.
The image depicts a person wearing headphones, typing on a laptop keyboard, with the text "TEIS" on the screen and music notes floating around.

Human-centred design through the example of the Information System of the Labour Inspectorate

22 Apr 2025
Human-centred design helps address one of the main challenges in public sector projects – complex processes that are difficult for users to understand. The Information System of the Labour Inspectorate (TEIS) was created with the needs and behaviours of different types of users in mind. The system includes a self-service portal for employers and employees, and an internal tool for Labour Inspectorate officials. In addition, the Work Life portal provides answers to all questions related to working life.
Picture about Estonian traditions: Estonian folk dance in folk costumes and people sitting in sauna

Updating the existing system: the case of Tourism Information System 2.0 (Kuldmuna - 3rd place)

14 Apr 2025
The development project of the new Visit Estonia portal was awarded third place in the Website category at the 2025 Kuldmuna competition. In our blog, we discuss the example of updating the Visit Estonia website and its content management system, exploring what it means to create a new version from an existing solution and how to tackle potential challenges. The goal of the project was to create a new user-friendly environment that aligns with the organization's expectations.
people working on a protoype

Prototyping is more than just folding a paper plane

05 Feb 2025
The need to create a prototype and the benefits prototypes bring are understood better than ever before. However, often, people do not realise that to create a prototype, it is necessary to do a considerable amount of preliminary work, i.e. to collect the correct input using different methods to ensure that the prototype meets the needs and goals of all parties involved.