Let’s pretend that we have a traditional commercial company, and we have created a service plan to help us better understand the touchpoints between us and clients. What`s next?

Have you recently created new services, products or digital solutions and felt that an existing brand might not be quite right anymore? You are noticing that companies around you are evolving, changing, and their actions and faces change over time - should you change your brand too?

Starting with Data Driven decision making seems an insurmountable challenge for many companies. The need for a data lake is often added to the topic. Depending on the company, the effort and investment to deal with it is considered high and considered unnecessary.

Did you know that when Facebook automatically reposts the picture you uploaded on Instagram, it’s actually an API doing that? Evernote synchronising your notes between the smartphone and laptop? API as well. If you have added YouTube videos to your site or blog, you have used YouTube’s API for that. Web-based APIs are invisible and work “behind the scenes”, yet they have significantly changed the web.

Did you know that a significant part of your digital experience is based on API-s? APIs are what help you to compare, purchase, save, select, post and log into various environments. APIs play an integral part in operating systems, desktops, mobile phones, internet of things, IT infrastructure as well as software development architecture. That is pretty much everywhere! This is why it is high time to speak about them.

When business people say that they ‘need something innovative’ they might mean a number of different things. They seem to believe that they need something new or different to make more money or cut some costs.