Some people think that a website needs to be beautiful or trendy. Imagine that you are the owner of an online store, for example. Do you want a customer to come to your online store and think "Oh, how beautiful!" Admire a little and then go again? Or do you want him to purchase so that it won't be a hassle and he'll come to your store sometimes?

When it comes to creating a webpage, app or data system, then both the big picture as well as the details are important. On the one hand, all interest groups and final users should have a chance to express their points of view and wishes. On the other hand, it is necessary to ensure that all key aspects are formed into a single vision in the initial phase.

Did you know that when Facebook automatically reposts the picture you uploaded on Instagram, it’s actually an API doing that? Evernote synchronising your notes between the smartphone and laptop? API as well. If you have added YouTube videos to your site or blog, you have used YouTube’s API for that. Web-based APIs are invisible and work “behind the scenes”, yet they have significantly changed the web.

API no longer belongs solely to the realm of the developers. In recent years, APIs have become incredibly easier to use, which greatly expands the number of opportunities connected to them. In just a few years, these opportunities have already drastically changed the way we use APIs.

Did you know that a significant part of your digital experience is based on API-s? APIs are what help you to compare, purchase, save, select, post and log into various environments. APIs play an integral part in operating systems, desktops, mobile phones, internet of things, IT infrastructure as well as software development architecture. That is pretty much everywhere! This is why it is high time to speak about them.

Prototyping has become a popular design practice valued by customers and loved by user experience designers as a fast, efficient and fun way to visualise ideas. A prototype helps to understand and explore the possibilities and limitations that arise when they are built as a visual and interactive solution and tested on users.

 

180 people attended the first "Atlassian in Baltics" conference on the 28th of March in Tallinn Hilton Park Hotel.  There is a huge system around Atlassian, which consists of products, resources and assets for users. Our conference provided a glimpse into the Atlassian Ecosystem by showcasing just a few of its components and also built the local Atlassian community stronger.

In the second part of this series, we gave advice on what to keep in mind upon creating metrics and how to start creating a system.  In the final part we discuss metric formulas and calculations, explain how to interpret the results and what to do with the information.

 

HOW TO CALCULATE USABILITY SCORE?

 

Intranet was used mainly as a document repository or, at best, as a means for solving problems connected to internal communication, and making information exchange, processes and HR planning more effective. Today, however, many people expect a lot more from an intranet. Why is it so?

World Usability Day Tallinn is the #1 conference for User Experience professionals in Estonia and the largest UX-web- and interaction design event in Baltics. WUD Tallinn is accompanied by hands-on workshops and tutorials on the days before and after the main event. 

For the last 3 years, the number of participants has grown to almost 500 and consists of UX designers, UI designers, UX professionals, front-end developers, business analysts, marketers etc.

 

E-commerce has been growing an average of 25% a year globally and as many as 30% in Estonia. Many new e-traders are entering the market. To achieve success, traders are looking for the best technological solutions, spend a lot on web marketing and endeavour to offer the best customer experiences.

But which are the experiences that internet shoppers are looking for?

In the first part of “How to measure usability?", we explored the purpose and usefulness of metrics. In this article, we give advice on what to keep in mind upon picking metrics and how to start creating a system. The third part gives an overview of how to implement the metrics system and analyse the results.