How To Use Crowdfunding as a Combined Funding and Marketing Campaign – Lasse Mäkelä, Invesdor

31 Jan 2013

The benefits of crowdfunding in a nutshell

Full control of the process and investor selection
More time to develop the business
Less red tape
Motivated shareholders
Direct feedback
Opportunity to combine the marketing and fund raising processes

Crowdfunding platforms such as Kickstarter can take a lot of pressure off when you are looking for investors and good projects can take off quite easily. Some success stories might have been denied finance from the traditional financing sources.

With crowdfunding you will greatly benefit from the sheer size of the platform and its users.

But, wait! Investors have benefits too!

it`s simple and easy
it`s all online and easily reachable
It`s an exciting alternative to the "usual instruments"
it`s an opportunity to contribute and be part of great stories!

Crowdfunding is about raising capital for new projects and businesses and a great way to find partners.

Traditional methods are difficult and time consuming. You only have a limited amount of friends, family members and also business angels and venture capitalists.

Makes me wonder which Kickstarter projects would have been denied funds from the "usual sources". Even if not good business then some projects just have a huge cool factor, which makes it interesting for the crowdfunders

Your story needs to touch the hearts of investors!

Usual motivations for investing for the average person can be: