In the fast-paced digital world, the success of any product or service hinges on how well it meets user needs. The focus on user experience (UX) is not just a nice-to-have; it’s a critical component of a successful business strategy. This article explores the concept of UX maturity, the stages involved, and the importance of building UX capacity to climb this maturity ladder.

Our environment, the need for its preservation and the struggles that our planet goes through – all has been an increasingly hot topic of the last decade. Research activities like the ones described in this case study are especially relevant in the context of data-heavy systems, that tend to get rigid and resistant to changes. By testing with users and adapting systems even partially we make sure that the product will stay relevant for users and their practical everyday needs.

Businesses are now facing the challenge of finding new ways to differentiate themselves and attract customers to their specific products and services. This is crucial for generating profits and improving key performance indicators (KPIs). To accomplish this, companies often resort to employing "dark patterns," a term referring to hidden design patterns utilized in their interfaces.

In the second part of the Tech Group case study series, we will reveal the technical side of the implementation - the basic structure, overviews, automations and plugins. Additionally, we find out what Tech Group department heads recommend to companies considering implementing Jira.

The term gamification is more familiar to people in non-gaming environments than it was a decade ago. Even if you haven't heard the term before today, you've probably encountered it more than you can imagine. What exactly is it and why is it important? What kind of a role does it play in UX design?

E-commerce has been growing an average of 25% a year globally and as many as 30% in Estonia. Many new e-traders are entering the market. To achieve success, traders are looking for the best technological solutions, spend a lot on web marketing and endeavour to offer the best customer experiences.

But which are the experiences that internet shoppers are looking for?