Eshop trends

Award-winning Case-study: Breden's Online store

21 Jan 2019

E-commerce has been growing an average of 25% a year globally and as many as 30% in Estonia. Many new e-traders are entering the market. To achieve success, traders are looking for the best technological solutions, spend a lot on web marketing and endeavour to offer the best customer experiences.

But which are the experiences that internet shoppers are looking for?

Mida õieti siis uurida ärianalüüsis

The broad field of analysis

17 Dec 2018
One can analyse everything – data, things, processes, events etc. Depending on what is being analysed, the correct methodologies will be used. Without a thorough preparation, the analysis will not usually be successful. Every analysis should be done systematically. Analysis could, therefore, be defined as dividing the whole into connected pieces.
User experience design project manager driving his team in a car

The cornerstones of a good UX project are a methodical approach and teamwork

29 Nov 2018

One of the biggest dangers of user experience design projects is performing various tasks in isolation. In this way, the universal user experience can become the vision of a single UX designer and may not meet the expectations and needs of users.

 

A methodical approach and active team cooperation help to counter this. A properly executed UX process is methodical. This means that it uses a wide range of techniques, which in turn are structured and implemented according to a specific system and sequence.