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How to create proactive and user-friendly public services?
In October, Estonian Social Insurance Board opened its online service or internet-based self-service bureau where people can administer their services and benefits. Initially, people have been given…
User and user-centered design
When to pick a UX designer and when to pick a UI designer for your project?
Various myths surround UX and UI design and oftentimes, it can be difficult to understand which designer is needed for a specific project when placing an order for a design job. To bring…
User and user-centered design
NEW launch - proactive services (family and parental benefits) are LIVE
The Republic of Estonia Social Insurance Board has completed its first proactive service and starting from today, parents are able to apply for family allowances without an application, in a self-service manner. The…
User and user-centered design
Who is Who in User Experience Design?
Since a lot of our readers are often asking us about the skill sets of user experience designers, information architects, accessibility specialists and others, we decided to write a short overview of their roles in a user experience…
User and user-centered design
From an idea to a working solution: the importance of prototyping in development projects
Prototyping has become a crucial tool in today’s software development world. It is an efficient method for visualising and testing solutions before actual development begins. In this post, we will take a closer look at how user interface…
User and user-centered design
Persuasion through design
Through using UX (User Experience) we can make websites that are easy to use, straightforward, and logical. Well implemented UX also helps users to take the necessary steps towards completing their goals. But putting effort only into developing…
User and user-centered design
Design is not only how something looks and works, but also how it makes you feel
 

Service design helps to create a feeling about a specific company. 

 

Why does someone prefer your company to your competitors? We make purchasing decision based on our emotions…
User and user-centered design
World Usability Day Conference: retrospect and future
World Usability Day Tallinn is the #1 conference for User Experience professionals in Estonia and the largest UX-web- and interaction design event in Baltics. WUD Tallinn is accompanied by hands-on workshops and tutorials…
User and user-centered design
Updating the existing system: the case of Tourism Information System 2.0 (Kuldmuna - 3rd place)
The development project of the new Visit Estonia portal was awarded third place in the Website category at the 2025 Kuldmuna competition. The recognition was given for a solution that combines user…
User and user-centered design
Interviews with WUD Estonia 2020 speakers: Jane Ruffino’s recommendations for UX writing, part 1
Jane Ruffino is a content designer, UX writer, strategist, and researcher, who is passionate about words and how they affect people. At the World Usability Day Estonia 2020…
User and user-centered design