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How do prototypes complement analyses? Part 1
We talked to Trinidad Wiseman’s service design team leads about prototyping. We asked them how to save on a project’s costs by prototyping and how prototypes can help both the analyst as…
User and user-centered design
Neuro-UX, or: what do I really think of your product?
Did you know that the price of the products you are buying influences the part of your brain that feels pain? Next time you go out to buy a new mobile phone you may analyse yourself — what does it feel like when you are looking at the cheaper phones…
User and user-centered design
What to keep in mind when testing web solutions?
Testing web solutions, such as information systems, online stores, and portals, is much more complex and exciting than clicking through an application, which is often equated with testing. Perhaps this is where the misconceptions that anyone can…
User and user-centered design
Prototyping: better communication and smaller expenses
In 2007, when Steve Jobs introduced the first-ever iPhone, he seamlessly used many different iPhone models (prototypes) in his presentation.

 

The reason for that was simple: a single one of these iPhone could not perform every…
User and user-centered design
How to combine the physical environment and virtual playfulness?
I talked to our senior UX designer and innovation lead about the merging of the physical and virtual worlds. I asked about what makes us at Trinidad Wiseman think about it, write about it, and actually work on it…
User and user-centered design
“Designing Future Services”, Pedro Custodio, Product and Service Experience Strategist
Make sure to follow this blog in order to get quick updates on what`s going on at the event. I will be blogging from the event live, so if you see a typo or two then please be gentle with me.

Pedro Custodio is…
User and user-centered design
Interviews with WUD 2020 speakers: Hadar Maximov’s recommendations for designing emotional robots
Hadar Maximov is a senior UX designer who specialises in emotional design and human-machine interaction. Today, Hadar is a lead UX designer at…
User and user-centered design
Climbing the UX Maturity Ladder with Users: How to Get on the Path to Enhanced User Experience
As organizations strive to deliver exceptional user experiences, understanding and improving their UX maturity becomes crucial.

 

In the fast-paced digital world, the success of any product or service…
User and user-centered design
A/B Testing Guide: All You Need to Know About A/B Testing
Recently I gave an A/B testing workshop here at Trinidad Consulting and I would now like to share some of my tips with you. It doesn’t matter if you are a beginner or a seasoned pro, there’s something for everyone.
 

What is A/B…
User and user-centered design
"We just want it to look good" and "These are just details"
We just want it to look good

Some people think that a website needs to be beautiful or trendy.

Imagine you are the owner of an online store. Do you want a customer to come to your online store and think "Oh, this website looks great",…
User and user-centered design