BECC Marketing Seminar: Getting Messages Across

Hi folks, just wanted to let you all know that there is an amazing event coming up next week at Shahmatt! We are having a joint seminar with the British-Estonian Chamber of Commerce and we will have some excellent topics coming up.

This time the marketing seminar will have 3 speakers, all experts in their field.
 

Our CXO Hegle Sarapuu is going to talk about how emotional design affects our behavior as customers and how design methodologies can help us make better decisions and maximize results. Her presentation is bound to give you a good idea of what design thinking is all about and how it goes much further than we usually think.

Edvin Aedma, one of our most successful game designers here in Estonia, will talk about gamification and how to use it for marketing purposes. The short intro explains the psychology behind playing & gamification while giving an overview of the most important gamification methods for increasing user engagement, loyalty and virality.

Birgy Lorenz, a tech geek and a passionate teacher, will be talking about different ways of being an innovative teacher in times of innovation and entrepreneurship. We have heard her speak in the past and she is one of the most passionate people we have ever come across. Her talk will be about involving students, teachers, communities and organizations to work together sharing a shared vision and dream.

So there you have it. An afternoon full of interesting topics and the afterparty will continue later at Hell Hunt. Make sure to also check out the Facebook event and register on BECC´s homepage.