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World Usability Day Estonia 2020 – the usability conference is here again

Liina Martõnjak, Sigrid Varemäe

The 12th user experience conference World Usability Day Estonia 2020 will be taking place from November 23–27, 2020.


The event is one of the largest UX, web and interaction design events in the Baltics and is aimed towards user experience experts, clients, students, and anyone else interested in the field. What lies ahead is a whole exciting and educational week – dedicated to the World Usability Day – full of content-filled daily talks and workshops.


This year, the conference will be taking place online via the Elisa Stage platform. Tickets are being sold via Fienta, our good friend and partner, and we will send more information and links about the event to everyone who has bought a ticket via e-mail.


During this week, you will have the opportunity to listen to two talks by internationally renowned experts every day (at 12 PM and 12.30 PM), which will then be followed by workshops that are between 2-3 hours long (2 PM). More information about the speakers and workshops will be added to the WUD 2020 website on an ongoing basis. 


The event has always brought long-time UX fans together, but it is also a great pleasure to see how the UX community has grown every year. Last year, the conference sold out by bringing together more than 600 developers, designers, product managers, students and others who are interested in innovation.



Why are we organising a conference centred on usability? 

Not everyone who wishes to do so is able to participate in UX conferences abroad. At the same time, it is still important to get first-hand information about the trends and methods used in usability, to learn from and get inspired by experts and researchers who work in the field, and to exchange impressions and keep in touch with other members of the UX community. Another goal of the conference is to guide society’s attention towards the subject of usability as well. 


This year, a new setting

Unlike previous years, we have planned a week-long event instead of a one-day event this year – this allows us to be more flexible with the scheduling and for more people to participate.

This year, you can also purchase team tickets and watch the talks together on one big screen. This is a great opportunity to bring together colleagues or friends, order something tasty to eat and organise a different, more productive lunch. After the talks, the audiences can participate in a Q&A round via Slido to ask the speakers any questions they may have. If any COVID-related issues arise (such as your office having to shut down), then we will exchange your team ticket for 8 regular tickets, so your ticket does not go to waste.


“The global health-related events have directed us to try new approaches in event organisation as well,” said Liina Martõnjak, UX architect at Trinidad Wiseman and conference organiser.
“We are making use of every advantage the internet provides us with and ensuring that this year’s conference will be just as useful, educational, and worthwhile for our participants as always,” she added.



WUD Estonia 2020 topics

The main focus of the conference has always been usability, and everything connected to that AKA on knowing how to understand people and their needs. This year’s official topic is AI+HCI or Artificial Intelligence and Human-Computer Interaction, which design researcher Joanna Agata Rutkowska will be talking about in more detail.


You can gain a lot of new and useful knowledge from 10 experts across the whole week and in addition to the official topic, we also took into account your feedback and speaker suggestions from last year when putting together the programme for this year.


Jane Ruffino, content designer, UX writer and strategist, will be talking about and sharing the best practices of writing UX. And Mischa Coster, consultant and researcher of media psychology and persuasion, will be talking about how to skilfully use psychological tactics to achieve your goals.


Karin Schoefegger, product manager at Google, will talk about her experience in creating products based on machine-learning. And you can get inspiration for how to conduct your design sprints from Vanessa Mateus who has more than 10 years of experience working as a senior product designer at Pipedrive in Lisbon.


Andrea Komninos, a professor who has penned practical articles for the popular science site and magazine will be talking about something we all come into contact with and, at least initially, consider annoying – mobile notifications. And he will share ideas about how to make them useful.


Hegle Sarapuu-Johanson, co-founder and head of service design at Trinidad Wiseman, will share practical tips for discovering and decreasing usability errors through web statistics. We will be adding more information about speakers and their topics to the WUD 2020 website on an ongoing basis.


“We have very purposefully picked very different UX topics and speakers for the conference so as to offer various approaches from different standpoints. We wish for every participant to find something new or interesting from it,” said Liina Martõnjak in summary of the WUD 2020 topic selection.




The 2-3 hour practical online workshops have a very friendly price tag this year – one workshop costs 35 EUR.

The number of participants per workshop is limited to guarantee that they can be conducted in an effective and convenient manner.

Tickets will become available for purchase on the WUD 2020 website on an ongoing basis.




A ticket will give you access to all live talks.

  • Regular ticket 27 EUR
  • Student ticket 17 EUR
  • Team ticket for teams who will be watching the event together from one screen 97 EUR

*If necessary, we will exchange a team ticket for 8 regular tickets (e.g. if your office is closed due to a health-related situation).

If you buy 5 tickets, you are eligible for a 10% discount (10OFFWUD).

If you buy 10 tickets, you are eligible for a 20% discount (20OFFWUD).

You can buy tickets here



Conference organisers

Trinidad Wiseman OÜ, Tallinn University’s School of Digital Technologies and EstCHI 



Elisa, Smaily, Fienta 



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