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WUD Tallinn 2018
User and user-centered design
World Usability Day Conference: retrospect and future


World Usability Day Tallinn is the #1 conference for User Experience professionals in Estonia and the largest UX-web- and interaction design event in Baltics.


WUD Tallinn is accompanied by hands-on workshops and tutorials on the days before and after the main event.

Eshop trends
Managing software development
Award-winning Case-study: Breden's Online store

E-commerce has been growing an average of 25% a year globally and as many as 30% in Estonia. Many new e-traders are entering the market. To achieve success, traders are looking for the best technological solutions, spend a lot on web marketing and endeavour to offer the best customer experiences.

Mida õieti siis uurida ärianalüüsis
User and user-centered design
The broad field of analysis
One can analyse everything – data, things, processes, events etc. Depending on what is being analysed, the correct methodologies will be used. Without a thorough preparation, the analysis will not usually be successful. Every analysis should be done systematically. Analysis could, therefore, be defined as dividing the whole into connected pieces.
Teenus koosneb mitmetest sammudest
User and user-centered design
Service Design and the Role of User Journey
Services are everywhere around us. Every day we use public transport, go to cafés, use postal services etc. The services are created to satisfy the needs of people and are targeted for certain people who need these services.
User and user-centered design
Prototyping: better communication and smaller expenses
In 2007, when Steve Jobs introduced the first-ever iPhone, in his presentation he seamlessly used many different iPhone models (prototypes). The reason for that was simple. One iPhone could not perform every task and was not able to contain every single function of an iPhone.
User and user-centered design
Animation as a tool: why and how to use it?
Making the website’s visuals move is nothing new. Some time ago, people had to install Adobe Flash plug-ins to make the animations work.
Tarkuse- ja hingerännak
User and user-centered design
UX - smiling users

Making websites could be a hobby like any other hobby, and usually so much more. The process has everything that a hobby should have – it relieves stress, gives pleasure from the results, is challenging, interesting, and most importantly, creative and active.


PET-design bear is hugging UX and Graphical Design
User and user-centered design
Persuasion through design
Through using UX (User Experience) we can make websites that are easy to use, straightforward, and logical. Well implemented UX also helps users to take the necessary steps towards completing their goals. But putting effort only into developing perfect UX solutions is not enough.
Mängumajad ei ole mõeldud issidele
User and user-centered design
Let's talk about interviewing
Let’s imagine that on one day, your little son comes to you and says: “Daddy, daddy – please build me a new and better playhouse!” One choice is to go directly to a building materials shop, buy everything you need, demolish the old playhouse, and build a new one.
TED logo
News archive
Trinidad Consulting is Transforming the European Public Procurement Scene
Estonian UX design company Trinidad Consulting has won a major international contract – usability study of the Tenders Electronic Daily (TED) portal.
Infographic by Visual Website Optimizer
User and user-centered design
A/B Testing Guide: All You Need to Know About A/B Testing
Some time ago I attended a local e-commerce seminar where someone mentioned that local online stores suck at conversion optimisation.
News archive
WUD Tallinn 2015 Conference Broke The Record, Again!
On the 13th of November we organized the 9th annual World Usability Day conference in Tallinn. This year we had speakers from Microsoft & Smashing Magazine.