And also for everyone else who have realized that they need the help of awesome UX designers and researchers! The largest UX design company in Estonia, Trinidad Consulting is now one of the companies you can turn to when funds are low, but the idea is great!.
Some weeks ago we got an email from an Serbian researcher Vera Djuraskovic with a rather peculiar idea. Vera suggested that she would like to volunteer to translate the service page of our website into her native language of Serbo-Croatian. Naturally we were a bit skeptical at first, thinking that this must be a spammy robot and not a real person, but soon we realized we were wrong.
Cheap storage and a general lack of data often leads to less sophisticated statistical techniques when looking for insights while more data makes it easier to spot true trends and anomalies.
Lets talk about big data. Having a lot of different data points means you won`t have to normalize your findings and make any assumptions. Having less data will force youto make a lot of hard to verify assumptions.
Example - AB testing