Planning the development of a mobile app is not an easy task - it requires lots of research and decision-making. Choosing the best development tools and frameworks for your needs is one of those important decisions. Should you use native or cross-platform approach? Here is an analysis of pros and cons of both approaches.

An average smartphone user spends 3.5 hours a day on their device. 80% of this time is spent on using applications or apps, and the rest is spent on browsing the web. This data is a good illustration of the potential of mobile platforms in marketing, developing client relationships, and growing your brand. In this blogpost we talk about the reasons why an app can be beneficial and useful.